TikTok is introducing a fresh option that enables them to cut down on the quantity of AI-made media appearing in their streams. This move comes as the company announced that it now features over 1 bn content made with AI.
Testing and Rollout
The new functionality is being tested over the coming weeks before a full-scale release. This shift coincides with a rise in AI content, spurred by new content generation software.
The Broader AI Trend
Recent reports that approximately 10% of the most rapidly expanding video streams on a competing service only show content made by AI. A large amount of this material is considered “AI slop”, a label for poor-quality, bulk-generated content that is often absurd or dreamlike.
Based on user feedback that numerous viewers like content created using AI tools, including digital art to science explainers, and we intend to provide users the option to see more or less of that, according to their own preferences,” stated a spokesperson.
Scale of AI Content
The service disclosed that there are now over a billion videos on its service tagged as made with AI. In total, in excess of 100 mn media items are uploaded to the app each day, making clips made by AI a minor percentage of its total content library.
Customizing Your Feed
Viewers will be capable of reduce or increase the level of AI content they see by opening the topic control setting in the application and selecting “AI-generated content”. Additional categories that are already be adjusted under the setting encompass news, style, aesthetics, and choreography.
AI Disclosure Rules
Its guidelines require content makers to label convincing AI-generated content, and it prohibits dangerous AI impersonations of public figures or crisis events. Any believable AI-generated clip that is unmarked can be taken down under its community policies.
Furthermore, the service will henceforth attach an AI-generated tag to content created with its built-in AI features, or flagged by an industry-wide initiative for recognizing artificial media. This measure is intended to help prevent users from seeking to evade the disclosure requirement.
Responsible AI Funding
The platform is also introducing a two million dollar AI literacy fund for experts and groups to create educational content about responsible artificial intelligence. This initiative will support non-profit groups specializing in educating computer science.
Moderation Strategy
The video-sharing app has supported its content review process, amid discussion over proposals to cut jobs for numerous content moderators in the United Kingdom. It is expected to reduce hundreds of positions in its trust and safety division in the UK capital, with trade unions and online safety experts voicing alarm that people are being substituted by AI moderation.
A company official explained that people-led review would remain essential, but artificial intelligence can protect employees by filtering out the most distressing content before it has to be seen by staff. The platform stated a notable drop in explicit and harmful content seen by content reviewers over the last 12 months due to intervention by its AI tools.
“We think that it’s essential to integrate staff and AI to keep the platform safe,” the official commented. “We’ll have humans as involved in the system, but we also think it’s extremely critical to limit contact with unsafe media as rapidly, which is where a significant AI assistance is proving valuable operate efficiently.”
